Magnano Advisory Project Engagements
Free Check

Is your growth building value or consuming it?

A company can add revenue, customers, and headcount and end up worth less than it was. Ten questions on pricing, product economics, and contract quality will tell you which direction yours is heading.

10 questions, about 3 minutesNo email required to see your resultAnswer for the last 12 months
0 of 10 answered
01

Ten questions

Answer for how things actually work, not how they are supposed to work.

Every customer or contract you signed in the last year was priced against a known cost to serve.
You can rank your top 20 customers by gross profit, not just by revenue.
Each product or service line has its own P&L with allocated cost to serve.
Discounting requires approval and is tracked as a line you can report on.
Gross margin has held or improved as revenue has grown.
You know your cost to acquire a customer and how long it takes to earn it back.
Contracts include price escalators or renewal mechanics tied to cost.
Sales compensation is tied to margin or profitability, not only to revenue.
You can produce customer-level profitability within a week if the board asks.
Revenue growth over the last two years has come with EBITDA growth at least as fast.

See which direction your growth is running.

Your result appears immediately, no email required. Add your address only if you want the two-page write-up on what each answer implies and what to look at first.

I read every one of these and send the write-up personally, usually within two business days. You will also start receiving The Operator's Brief, my monthly note on stabilizing, scaling, and exiting. Unsubscribe anytime.

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Verdict: ...

The two questions to ask next

Based on where your answers were weakest. These are the questions, not the answers.